Justification of necessity and directions for improving strategic planning of investment and construction enterprises innovative development
Justification of necessity and directions for improving strategic planning of investment and construction enterprises innovative development
DOI:
https://doi.org/10.22337/2073-8412-2024-2-27-32Keywords:
innovative development, investment and construction sector, strategy, enterprise, methodologyAbstract
In modern conditions of the investment and construction sector development, characterized by the need to implement a policy of technological sovereignty, import substitution and the creation of their own competitive industries by enterprises, there is a need to improve the conceptual and methodological foundations for activating the innovative development of construction enterprises. The paper identifies the features of innovative activity of enterprises in the investment and construction sector, systematizes scientific approaches to the construction of a methodology for strategic planning of innovative development, and proposes a methodology for analyzing the dynamics of characteristics and identifying trends in innovative development in construction. Based on the analysis, the main problems and trends in the development of the innovation space in the industry are identified, methods for solving problems and appropriate tools and directions for their scientific justification are proposed. When determining strategic guidelines for the development of construction organizations, as well as when determining meso-level development strategies, respectively, a value-oriented approach in the projection of value innovation as a sustainable competitive advantage of enterprises, industries and regions, as well as a stakeholder approach in the projection of the formation of an innovation network, should be taken into account. A new approach to planning and implementing the strategy of innovative development of a construction enterprise is proposed, including a change in the innovation paradigm based on value innovation and foresight forecast of the construction industry. The application of the author's approach will increase the level of innovative activity in construction and ensure a steady growth of innovative competitive advantages of the enterprise in accordance with the targets of scientific, technical and sectoral development. The expediency of improving the methodology for forming the strategy of innovative development of enterprises in the investment and construction sector on the basis of a new paradigm of value innovation is shown, a logical scheme for improving the methodology is developed, which allows to provide advanced development of domestic construction enterprises on an innovative basis.
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