Shopping centres under the integrated ­development of territories concept

Abstract

The paper discusses non-commercial issues of shopping centres development, its role for creating comfortable environment according to the Integrated development of territories (IDT). The IDT concept suggests creating comfortable living areas with smart planning of social, public and business places. The main role in creating comfortable urban environment play attraction centres — apparently, Neighborhood and Community centres can perform such a function for both new and developed areas. Statistical data presented in the paper confirms popularity of Community shopping centres construction in new residential areas in various cities of Russia. The author pointes out the new elements, which carry out social function, attract visitors, meet the demand of the habitants of the neighborhood. Recommendations of the IDT Standard for shopping facilities, regarding the low-rise, middle-rise and central models have been pointed out for the new areas of construction. New outside elements are suggested to be included by developers at the concept and new district planning stage, regarding parking and landscaping. As an example of the existing residential areas development a project in Moscow is studied. A development company transforms movie-theaters of the soviet period into Community Centres and focuses on a close interaction with local community and loyalty program. Based on the optimal tenants mix their concept ­allows to increase the shopping centre attendance, events and discounts also stimulate new visits. The article allows to estimate how much IDT concept converges business and society interests and describes instruments and factors which affect.